AFSUG’s Core Values: A Commitment to Collaboration, Customer-Centricity, and Innovation in 2024

At our recently held AFSUG Strategy Session in November, our dedicated volunteers and attendees to our session played a pivotal role in voting and establishing our AFSUG Core Values: Collaboration, Customer-Centricity, and Innovation.

AFSUG aims to be the voice of SAP users, ensuring that their concerns are heard and addressed. In 2024, we pledge to strengthen our customer-centric approach, making it the driving force behind our initiatives.


We believe in the power of collaboration. We foster an inclusive and supportive environment where members, partners, and stakeholders work together to share knowledge, insights, and experiences. We embrace diverse perspectives to drive innovation and excellence in SAP solutions.


We are driven by a customer-centric approach. Our primary focus is on the needs and challenges faced by SAP users in Africa. We actively seek feedback, engage with SAP representatives, and advocate for solutions that enhance user experiences.


Innovation is at the heart of our mission. We embrace creative thinking and encourage the exploration of emerging SAP technologies and best practices. By fostering an environment that nurtures innovation, we help our members achieve new levels of business excellence.

These core values will be our guiding principles that define who we are as AFSUG.

Together, we build the foundations for enduring relationships that strengthen our community and drive collective success.