Hosted on 9 October 2025
On 9 October 2025, the African SAP User Group (AFSUG) transformed an ordinary business gathering into a vibrant match-day spectacular, complete with team line-ups, “half-time breaks,” extra-time insights, and even a Springbok-spirit dress code. It wasn’t just an event — it was a championship-level showcase of collaboration, expertise, and community energy.
The whistle blew at midday, sending everyone straight into half-time mode before the kickoff, because at AFSUG, networking is never an afterthought — it’s part of the game plan. Over refreshments, partners, customers, and SAP experts geared up for an afternoon packed with learning, laughter, and powerful conversations.
Kick-Off With Amanda Gibbs: Setting the Tone
AFSUG CEO Amanda Gibbs officially opened the afternoon with a warm, high-energy welcome that reminded attendees of what makes this community special: shared knowledge, shared challenges, shared wins. Her message was simple — “We’re here as a team.” And just like that, we were off!
Waylon Murray Takes the Field
Leadership and mentorship expert Waylon Murray delivered an electrifying keynote that blended inspiration with practical wisdom. He brought the discipline of sport, the heart of leadership, and the power of mentorship into one unforgettable talk. The crowd loved him — a true first-half MVP.
☁️ Partner Success Stories From the Cloud
Next up was a spotlight session on Cloud Implementation Success Stories from 2025. Real stories, real results, real lessons — and a reminder that the cloud journey is never one-size-fits-all. Partners showed that innovation thrives when we build together.
Second Half-Time: More Networking, More Insights
If the agenda had a theme, it was: “Talk to people. Learn from people.”
The energy in the room made even the breaks feel like mini strategy huddles.
Customer Perspective: The Move to the Cloud
This power panel featured a brilliant trio:
- Amanda Gibbs, CEO – AFSUG
- Corlia Van Zyl, Director DnT – Heineken
- Duke Mathebula, CIO – Trident Steel
Together, they opened the playbook on real cloud migration challenges — from cost to culture to capability. It was honest, insightful, and full of “take-this-back-to-your-team” nuggets.
Extra-Time: Demystifying SAP Licensing
Because no match ends without extra time!
A heavyweight team took the field to unpack SAP licensing:
- Duke Mathebula, Trident Steel
- Bushy Thebhehali, Aspen
- Jeanette de la Rey, BCX
- Nishal Rattan, Sasol
Licensing can be a maze, but these experts turned it into a guided tour. Attendees left feeling empowered — and maybe just a little relieved!
Final Whistle & Networking Time!
After a day of world-class knowledge sharing, it was time to unwind at a relaxed networking braai. Good food, great drinks, and even better company made it the perfect closing ceremony. Conversations flowed, LinkedIn connections multiplied, and the community spirit shone bright.
And people delivered. The room was a sea of green and gold pride, just in time for the Rugby World Cup hype.
AFSUG Partner Day 2025: A Win for the Community
From start to finish, the day delivered on every front:
✔️ Insights
✔️ Collaboration
✔️ Authentic conversations
✔️ A uniquely South African atmosphere
It wasn’t just another event — it was a celebration of the SAP ecosystem, a gathering of brilliant minds, and a powerful reminder of the strength of the AFSUG community.
