Where SAP Conversations Begin

Our Conversation Starters sessions are hosted conversations and the platform is crafted to fuel discussions, link industry leaders, and boost your brand in the SAP ecosystem.

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  • In the fourth episode of Conversation Starters, we welcome Nadine Hoffmann, Global AI Product Manager at SAP. She shares insights on her transition from banking to AI, the evolution of product management, and practical AI applications. The episode covers generative AI, large language models, and announces a collaboration between SAP’s Joule and Microsoft's Copilot. It[...]
  • In the third episode of AFSUG Conversation Starters, we are joined by David Yawalkar, product marketing leader at SAP in Waldorf. He discusses SAP Environments, maintenance timelines, and transitioning to the Cloud. Show Notes: 0:25 - Introduction to David Yawalkar and his role at SAP 1:12 – Timelines for ECC Customers 4:20 – GROW with[...]
  • David Cohn is a seasoned CIO with over 30 years of experience in the retail industry, currently heading the technology development for Africa's largest food retailer, Shoprite. With a deep understanding of the role of technology and data in transforming organisations, David has driven large-scale projects and ensured stable services as CIO. His passion for[...]
  • Rob Coombe, Royal Eswatini Sugar's (RES) Group IT Manager, and host Louise Steenekamp unveil the secrets of RES's successful SAP implementation and flourishing in the Cloud Era.
  • In this week's Special Episode: AFSUG CEO, Amanda Gibbs introduces Louise Steenekamp, Conversation Starters host and Vice-Chair of AFSUG. www.afsug.com
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Louise Steenekamp

Head of IT SA Commercial – Aspen Pharmacare
Vice-Chair – African SAP User Group


The power of community & knowledge-sharing

We are proud to announce the launch of Conversation Starters, a groundbreaking
podcast series aimed at sparking innovation and fostering collaboration among SAP professionals worldwide.

Engage in inspiring dialogues with industry leaders, thought pioneers, and tech
visionaries as they delve into SAP’s hottest trends and emerging technologies.

Meet our host, Louise Steenekamp, who’s vast experience includes Information & Technology Management, Organisational Change Management, Management Consulting, and Digital Transformation. With a Master of Science in International Management, she blends business, people, and technology skills to navigate complex projects. She is passionate about fostering growth, and enjoys creating environments where teams and individuals can  thrive, especially where technology can be used to further enhance business outcomes. Join her in  exploring the stories shared by SAP customers across Africa. 


Conversation Starters. Season 1

AI Magic and Myth. Beyond the Hype and Focussing on the Business Case

Untangling Cloud ERP (GROW & RISE)

Pearls of Wisdom: from a life in IT, from then till AI

Transforming RES: Navigating SAP Implementation in the Cloud Era

A Podcast About A Podcast & 51 Questions | AFSUG

Conversation Starters is more than a podcast; it’s a movement. Designed to inspire innovation and ignite meaningful conversations, the series will feature exclusive sessions with industry leaders, thought pioneers, and technology enthusiasts.

Join the conversation.

Inspiring Innovation Through Dialogue

Success Stories

In this captivating content bucket, immerse yourself in the journey of implementing SAP solutions, as our guests share their first-hand experiences and lessons learned from successful projects. Gain insights on best practices, overcoming obstacles, and achieving transformative results for businesses and organizations.

51 Questions

In celebration of SAP's 51st anniversary, Conversation Starters introduces a unique rapid-fire interview segment. As our distinguished guests face the challenge of answering 51 questions, discover lesser-known facts about their companies and roles in their respective organizations, all while having a bit of fun along the way.

Thought Leadership

In this content bucket, our esteemed guests share their valuable insights and perspectives on the latest industry trends, technology innovations, and leadership strategies. Tune in for thought-provoking discussions aimed at inspiring progress and driving impactful change.

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Join Conversation Starters for meaningful discussions within the SAP community and beyond. Showcase your expertise, products or services and connect with like-minded professionals. Enhance your personal brand, expand your network and contribute to the innovative ecosystem shaping the future of technology and business.

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The power of community & knowledge-sharing